
Memahami bagaimana mengelola customer database, melakukan analisa customer behavior, mengimplementasi dan mengevaluasi suatu marketing campaign untuk meningkatkan retention, sales, dan mengambil keputusan bisnis lainnya.
KAMIS-JUMAT, 30-31 MEI 2013
09.00-16.30 wib
RITZ CARLTON HOTEL
MEGA KUNINGAN
JAKARTA
TRAINERS:
* HANDI IRAWAN D, CEO Frontier Consulting Group
* TIM SPSS INDONESIA/PURPLE ANALYTICS ASIA
MATERI:
* Sesi 1: Analytics to Support Sales & Marketing
* Sesi 2: Overview to Analytics Tools
* Sesi 3: Segmentasi-Identifying the Right Target Market
* Sesi 4: Workshop “Modeling Customer Segmentation”
* Sesi 5: Cross/Up Selling
* Sesi 6: Workshop “Modeling Customer Cross/Up Sell”
* Sesi 7: Funneling for Effective Sales
* Sesi 8: Post Campaign Evaluation
INVESTASI:
* Normal Fee: Rp 5.000.000,-/orang
* Paket 3 orang: Rp 14.000.000,-
* Khusus untuk member Frontier Marketing Club diskon 15% dari Normal Fee
INFORMASI & PENDAFTARAN:
ARI/UTAMI
Phone : (021) 4514151
Hp. : 0821 2435 6322
Email : education@frontier.co.id
limited seats