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By MIX INTERACTIVE
LATAR BELAKANG:
Program Branding to the Middle-Class Muslim adalah sebuah program workshop dua hari yang unik dan satu-satunya program di Indonesia untuk menarget konsumen kelas menengah muslim yang potensinya luar biasa. Setelah mengikuti program ini peserta akan mampu menyusun dokumen branding plan untuk menarget pasar kelas menengah muslim.
WORKSHOP APPROACH:
• Action Learning Approach
• Template-Based Workgroup Assignment
• Industries Best Practice Sharing
• Post-Training Coachin
FACILITATORS:
YUSWOHADY
Managing Partner di Inventure dan penulis lebih dari 40 buku mengenai bisnis dan pemasaran. Buku terakhirnya Marketing to the Middle Class Muslim (2014).
AMALIA PRABOWO
CEO Havas Worldwide, sebuah advertising agency yang berpusat di New York. Berpengalaman belasan tahun di dunia periklanan.
SELASA-RABU, 17-18 FEBRUARI 2015
08.00-17.30 WIB
UPPER ROOM
ANNEX BUILDING Lt. 11
Jl. MH THAMRIN
JAKARTA PUSAT
DAY 1:
INTRODUCTION: BRANDING TO THE MIDDLE-CLASS MUSLIM
YUSWOHADY
Concept: Strategic Brand Analysis
Workgroup Exercise: Map Your Landscape
Working Tools: Strategic Brand Analyzer
FACILITATOR: YUSWOHADY
Concept: Segmentation of Middle Class Muslim
Workgroup Exercise: Choose Your Segment
Working Tools: Four Faces of Muslim Segment
FACILITATOR: YUSWOHADY
Concept: Value Proposition and Positioning
Workgroup Exercise: Define Your Market Position
Working Tools: Value Proposition Model
FACILITATOR: YUSWOHADY
DAY2:
Concept: Brand Identity System, Core Message and Tagline
Workgroup Exercise: Formulate Your Brand Concept
Working Tools: Aaker’s Brand Identity System
FACILITATOR: AMALIA PRABOWO
Concept: Integrated Marketing Communication
Workgroup Exercise: Integrate Your Marcomm Media and Channels
Working Tools: 360 degree IMC Model
FACILITATOR: AMALIA PRABOWO
Case Study: Learning from Muslim Brand Champion
MODERATOR: YUSWOHADY
Final Workgroup Presentation: A Participants Competition
Closing and Lessons-Learned
INVESTASI:
Normal Rate Rp 5,000,000.-/per orang
Corporate Rate Rp 4,500,000.- (Paket 3 orang dari satu perusahaan)
TICKETING:
Susan 0856 9797 4515 (susanah@swamail.com)
Maria 0858 8104 6288 (maria.natalia@swamail.com)
Okta 0857 82236805/021-93894952 (okta.hidayanti@swamail.com)
SPONSORSHIP:
Dina 0812 9859 8742 / 0877 8058 9253 (firdina.mayta@swamail.com)
