INDONESIA MARKETING SUMMIT 2015

For making better decisions. (Foto: Ist)

BIG DATA MARKETING STRATEGY – STRATEGIES FOR USING BIG DATA TO WIN THE MARKET AND ENHANCE RELATIONSHIP

By FRONTIER

“Big Data” has quickly become a buzzword across industries. It is defined as data sets that are too large and complex for conventional tools to capture, store, and analyze. Just as the term was first emerging via the three “Vs” – volume (amount of data), velocity (speed of data in and out), and variety (range of data types and sources), and continues to lean on these characteristics today.

Marketers have collected and analyzed customer data and used the resulting insights to improve the customer experience and boots sales for decades. Big Data poses a new set of challenges to marketers as many conventional tools and practices fail to capitalize on these vast and varied data sets.

International & Inspirational Speakers:

Matthew Bayfield (UK), Founder & managing Director at Turn2
Handi Irawan D, CEO Frontier Consulting Group
Kalpit Jain (India), Chief Operating Officer Netcore Solutions

You will Learn:

* How to take existing data sets, develop a strategy to improve collection and analysis models, and build new ones as appropriate
* How to understand the sources that contain customer engagement data and information: CRM data, Web analytics, and contact / support center data
* How to use analytics to test and refine your assumptions and create a feedback loop for your customers
* To understand how its customers consume attitudes and behavior
* How companies can use Big Data to enhance customer journey mapping for improving the customer relationship
* How to manage data centrally and use a single tool for creating online experiences that can integrate content from a variety of sources
* How to manage marketing organization in digital era
* How to use big data for making better decisions


WEDESDAY, JUNE 24, 2015
08.30 AM – 05.00 PM
MULIA HOTEL, JAKARTA


More Information:

Ruth
0214514151/HP 081311009973
Fax: 021-4514152
Email: training@frontier.co.id

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