22 MEASUREMENTS IN BUSINESS & MARKETING

By FRONTIER EDUCATION

You Can’t Manage if You Can’t Measure!
Banyak perusahaan Indonesia masih lemah dalam pengukuran. Apa sebabnya? Pertama, karena tidak mengetahui bagaimana cara mengukur. Kedua, tidak tersedia data yang memadai dan ketiga, tidak adanya KPI dan strategi yang jelas.

Dalam workshop selama 2 hari ini akan dibahas tuntas bagaimana melakukan pengukuran terhadap 22 metrik pengukuran, yang mencakup mengenai market, margin, strategi, brand, customer, dan digital marketing. Inilah pengukuran dimana setiap marketer dan para pelaku bisnis harus kuasai.

MATERI:
* Market Share (Unit, Revenue, Relative)
* Penetration (Category, Brand)
* Market Demand (Potential, Actual)
* Margin (Unit, Percentage, Channel Margin)
* Break-even Analysis (Fixed Cost, Variable Cost, Unit Contribution)
* Sales Force Effectiveness (Total Call, Effective Call, Coverage)
* Numerical Distribution (Availability, Visibility)
* Price Sensitivity (Survey Method)
* Optimal Pricing (Judgment, Survey, Regression)
* Return on Investment (ROI) of Promotion
* Advertising (GRP, CPM, Reach, Frequency, Share of Voice, Ad Awareness)
* Brand awareness (Top of Mind, Unaided & Aided Awareness)
* Brand Image (Perceptual Map)
* Brand Equity Index
* Brand Valuation (Differential Price, Replacement Cost)
* Acquisition Cost
* Customer Value (Head to Head Analysis)
* Customer Satisfaction Index (Survey Based Method)
* Customer Loyalty (Rate of Retention, Switching Analysis)
* Customer Equity (Customer Lifetime Value)
* Web Analytics (Hit, Engagement, etc)
* Social Media Measurement (Reach, Conversation)

KAMIS-JUMAT, 28-29 NOVEMBER 2013
09.00-16.30 WIB
RITZ CARLTON HOTEL
MEGA KUNINGAN
JAKARTA

TRAINER:
HANDI IRAWAN D, CEO Frontier Consulting Group

INVESTASI:
* Harga Normal: Rp 5.000.000,-/orang
* Paket 3 orang: Rp 14.000.000,-
* Diskon 15% dari harga normal untuk member Frontier Marketing Club
* Termasuk: sertifikat, makalah, lunch, dan coffee break
* Harga belum termasuk PPN

INFO & PENDAFTARAN:
Niken/Nina
Telp  : (021) 4514151
Fax   : (021) 4514152
HP    : 082124356322
Email : education@frontier.co.id

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